Directed by Mathery, this commercial for Community Coffee celebrates the brand’s legacy through five generations. The concept was rooted in heritage and heart, showing how Community has remained a staple in American homes for over a century. We shot in Warsaw, where incredible production design helped us authentically recreate five distinct decades of American life. It was a dynamic, visually rich project that blended storytelling, history, and, of course, a deep love of coffee.
Community Coffee 'Generations'
Agency
The Marketing Arm
Executive Creative Director: Leo Santos
Group Creative Director: Matt Johnson
Producer: Jake Cameron
Production
Production Company: 1st Ave Machine
Director: Mathery
Offline Edit & Sound: Omnicom Studios
Senior Editor: Casey Cobler
Head of Studio: Mitch Monzon
Executive Producer: Erik Crary
Sound Mix: David Axelbaum
VFX, Color, & Finish: Coffee&TV
Creative Director – Phil Hurrell
Colorist – Simona Cristea
Color Assist – Lois Chapman
2D Lead – Laura Smith
Producer – Pete Winslett / Gus
